Allison Bloodworth is a Senior User Experience Designer at the University of California, Berkeley. She is currently working on Berkeley's Sakai OAE implementation and an online course evaluation system. Allison has worked on the Fluid Project (http://www.fluidproject.org/) and Opencast Matterhorn (http://www.opencastproject.org/project/matterhorn) as well as numerous campus projects, from a faculty achievement and review system to the UC Berkeley Calendar Network (http://events.berkeley.edu). She uses user-centered design techniques to create delightful user experiences, and educates others about how to apply them to their projects. In May 2004 Allison graduated from UC BerkeleyÃ¢Â€Â™s School of Information with a Masters in Information Management & Systems.