In the first three parts of this series, we covered strategic planning, building the organization, and managing the work, respectively. In this fourth and final installment, we focus on how to market your business intelligence program's products at your higher education institution.
BiographyAnja Canfield-Budde is the Director of Enterprise Data & Analytics at the University of Washington. She is responsible for the leadership, strategy and execution across key areas of enterprise information management, such as data warehousing, business intelligence & analytics, data science, metadata, information architecture and data integration. Before joining higher education in 2008, she spent 10 years at Microsoft. Canfield-Budde frequently presents at conferences in her field; she has served for several years on the Executive Board for HEDW and is currently a chair of the Evanta Executive Summit for Chief Data Officers. She holds graduate degrees from the University of Hull, U.K., the University of Freiburg, Germany, and the University of Washington.
Part three of this four-part series covers managing the work in establishing a business intelligence program at a higher education institution. Part one covered strategic planning; part two covered building the organization; and part four covers marketing your products.
Part two of this four-part series covers building the organization for establishing a business intelligence program at a higher education institution. Part one covered strategic planning; parts three and four cover managing the work and marketing your products.