Biography

Astrud Reed, UCI Compass Community of Practice Manager (OIT/ODIT), is a dynamic professional with a proven track record as a creative strategist, innovative trainer, marketing / data analyst, and thought leader in the academic and technology sectors. With two decades of experience in esteemed R1 universities, Astrud has ascended from administrative department staff roles to influential leadership positions at the campus level. Armed with two degrees specializing in organizational structure and change, Astrud has honed her expertise in understanding the intricate interplay of policies and procedures within large institutions. Her career is distinguished by a relentless commitment to system analysis, where she consistently identifies opportunities for enhanced efficiency, transparency, effectiveness, and sustainability.

At the University of California, Irvine (UCI), Astrud serves as a steadfast advocate for effective data practices, emphasizing practical and user-centric approaches. Her visionary work is dedicated to cultivating a data-aware culture and ensuring the seamless integration of solutions that align with the ever-evolving technological landscape, while simultaneously meeting the diverse needs of faculty, staff, and students. Astrud’s contributions at UCI underscore her thought leadership in empowering and engaging 21st-century communities, making her a valuable asset in driving innovation and excellence within the intersection of technology and academia.