Bernie Geuy


I am a service design strategist and change maker. I created Power of Design Services to focus on improving service experiences in higher education. My passion is in finding ways to improve student experiences and to support students' academic successes.

I have worked in Higher Ed for more than 13 years and most recently as the Design Lead for a large and complex Student Information Systems replacement project (SIS) at the University of California, Berkeley.  In addition to service design, I have an extensive background in information technology and in a variety of product management, engineering management, marketing and business development roles. Throughout my career, I have been known as a problem solver and for my strong customer advocacy; always striving to remedy poor service experiences.  


BA and MBA - University of California, Berkeley


Service Design Network - Co-founder of the San Francisco chapter


“Service Design at Scale.” An Introduction to Industrial Service Design, edited by Satu Miettinen, Routledge, 2016, pp. 44-51

Humanizing an Organization through Digital Experiences,” IASDR, October 2017

Designing for Value and Impact,” Touchpoint Magazine, November 2017

"Humanizing Organizations - the Pathway to Growth," ServDes18, June 2018