Cathy Swift


Cathy O, Swift is Director - Academic Partner Services at MERLOT. MERLOT (Multimedia Educational Resource for Learning and Online Teaching), an international collaborative association sponsored by 27 university systems and organizations. She received a B.S. in Marketing at Penn State, MBA at Indiana University, and Ph.D. at University of North Texas. Prior to receiving her Ph.D. she was employed in various marketing positions at Cummins Engine Company and Ford Tractor Operations. Dr. Swift also serves as Editor of the Business Editorial Board for MERLOT. She has published over 40 journal articles in publications including Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Professional Selling and Sales Management, Journal of Business Education, Journal of Marketing Education, and Marketing Education Review, as well as numerous proceedings. Her research interests are in the areas of sales management and international marketing. Dr. Swift has received the WebMBA Outstanding Faculty Award, COBA Award for Sustained Excellence, the University Award for Excellence in Scholarly Research, COBA Professor of the Year Award, University Award for Teaching Excellence, and COBA Award for Teaching Excellence.

EDUCAUSE Presentations