Florence Martin


Dr. Florence Martin is a Professor in Learning, Design and Technology. She serves as the Program Coordinator of the Ed.D. in Educational Leadership, Learning, Design and Technology concentration and Program Director of the Post-Master’s Certificate of University and College Teaching at University of North Carolina Charlotte. She received her Doctorate and Master's degrees in Educational Technology from Arizona State University. Prior to her current position, she was a tenured Associate Professor at University of North Carolina Wilmington. She has worked on instructional design projects for Shooolini University, Viridis Learning, Maricopa Community College District, University of Phoenix, Intel, Cisco Learning Institute, and Arizona State University and taught online for North Carolina State University and Walden University. She teaches courses on instructional systems technology 100% online and has received Quality Matters Certification for six of her courses. She was the first place winner of the Crystal Award from the Division of Distance Learning in Association of Educational Communications and Technology in 2015 which is given to innovative and outstanding multimedia-based distance learning courses. She developed the Post-Masters Certificate in University and College Teaching and has also led the efforts to re-design the instructional systems technology program and receive program level quality matters certification for the Instructional Systems Technology Program and endorsement for the Graduate Certificate in Instructional Systems Technology from the Association for Educational Communications and Technology.

Dr. Martin engages in research focusing on the effective design of instruction and integration of digital technology to improve learning and performance. Her research has resulted in over 60 publications and 100 presentations. She has conducted several studies focusing on designing and integrating online learning environments to improve learner achievement and engagement. She has published the results of her research in several leading journals in the field of instructional technology including Educational Technology Research and Development, Computers and Education, British Journal of Educational Technology, Internet and Higher Education, American Journal of Distance Education and Educational Technology & Society. Some of the research themes she is currently investigating include digital citizenship for middle school students, meta-analysis on online learning, online instructor roles and online learning strategies. She has received over 1 million dollars in funding from the National Science Foundation for her research.

Dr. Martin was a fellow with the Institute for Emerging Leadership in Online Learning (IELOL) in Summer 2016 which is a unique blended-learning leadership development program sponsored by Penn State and the Online Learning Consortium. She also served as the first teaching fellow for the College of Education, associate quality matters fellow through Center for Teaching and Learning and Digital Learning Fellow for the Senior Associate Provosts Office at UNC Charlotte. Dr. Martin served as the President of Multimedia Production Division in 2012-2013 and as the President of the Division of Distance Learning in 2017-2018 for Association for Educational Communications and Technology. She also served as the Vice President for Marketing and Communications with ISPI Charlotte and is currently serving as Director-at-Large for International Board of Standards for Training, Performance and Instruction and on the board for North Carolina Virtual Public Schools

EDUCAUSE Publications

EDUCAUSE Presentations