Geoffrey Tritsch is a Vice President (Emeritus) with Vantage Technology Consulting Group. Geoff has been in the communications industry for 50 years and has been an independent consultant specializing in higher education and health care since 1980. He is recognized as one of the premier consultants in the higher education marketplace specializing in technology planning, cost analysis, unified communications, business continuity planning, and the use of technologies in support of the academic mission. He has been directly involved as principal consultant or project manager on over 250 higher education projects, controlling the activities of all consultants, partners, and vendors. A highly-respected lecturer for industry seminars and association gatherings, he has also published numerous articles in telecommunications industry magazines and journals.