Hailey M. Ruoff is the Associate Director for Design Help at the State University of New York (SUNY) College at Cortland. In 1998 she graduated from SUNY Cortland and started working there as a part-time distance learning coordinator. That fall she was promoted to Media Operations Coordinator, where she directed the delivery and retrieval of multi media equipment throughout the campus and for special events. She graduated from the University at Albany in 2003 with a MS in Curriculum Development and Instructional Technology. In 2006 Hailey accepted an extra service assignment with the college to assist with faculty designing, developing and implementing course materials in an electronic format for presentation in the classroom and in a web-based environment. In 2008 she was promoted to the position of Instructional Designer. In 2011 she successfully migrated the campus from WebCT to Blackboard Learn 9.1 and was raised to the position of Assistant Director of Instructional Technologies and Design Services. Most recently Hailey assisted in the combination of services which include Circulation Help, Technology Help and Design Help into one cohesive support unit located within Memorial Library. Hailey works with the leadership team of Memorial Library to bring about positive change and technology relevancy to patrons. In addition to being an EDUCAUSE member, Hailey is a member of several SUNY wide professional organizations. She is a member of the SUNY Computing Officers Association (COA) and is a SUNY Technology Conference (STC) Planning Committee member and Registrar.