Biography

With 15+ years of experience, I specialize in creating compelling designs across print and digital platforms, collaborating with clients across Europe, Southeast Asia, and the Middle East. I’ve had the privilege of working with global brands such as L'Oréal, BMW, P&G, Lotte, Singapore Airlines, EVA Air, Changi Airport, Hyatt Hotels, Philips, Prudential, CII, NSDC, Mansion House, Panzani, and more.

As a Creative Director, my approach is driven by exploration, innovation, and a passion for pushing creative boundaries. I continuously embrace new technologies and stay ahead of trends to craft impactful and memorable campaigns.

At the core of my work lies storytelling—building meaningful connections between brands and their audiences.

Beyond commercial design, I bring my expertise in visual communication and branding into the world of higher education. My work spans instructional design, faculty training, and academic event branding—blending creativity with pedagogy to enhance the learning experience.

I thrive in dynamic environments where creativity and strategy intersect to solve real-world challenges—whether in corporate branding, education, or digital media.