Jeff Cain, EdD, MS, is an Associate Professor in the Department of Pharmacy Practice & Science and the Director of Education Technology for the University of Kentucky College of Pharmacy. He teaches pharmacy management and an innovative thinking elective course and directs the school’s Teaching & Learning Program for pharmacy residents. As part of his Office of Education assignment he works with faculty and administration on a variety of matters pertaining to instructional design, innovation, faculty development, and instructional technologies. His primary research interests are social media in health sciences, teaching and learning, and contemporary higher education issues. He has worked in the fields of higher education and technology since 1999 and has numerous publications and presentations pertaining to social media, teaching and learning, and instructional technology. Dr. Cain completed the American Association of Colleges of Pharmacy (AACP) Academic Leadership Fellows Program in 2013 and won the 2012-13 Michael J Lach Award of Innovative Teaching. He currently serves as an associate editor of Currents in Pharmacy Teaching and Learning.