Jennifer received her Bachelor’s degree in Marketing from The University of Arizona in 1996. Choosing to pursue a career in higher education, she received her Master’s degree in Educational Leadership with an emphasis in community colleges, in 1998. In December of 2008 Jennifer received her doctorate in higher education from Old Dominion University. She began her career in student activities with a focus on fraternity and sorority life, student organizations, commuter and volunteer services. In 2005 she began working in information technology and assessment in both student affairs and institutional research and assessment. This experienced propelled her to begin working with the business intelligence efforts in a newly established office of Enrollment Management at Old Dominion University. In 2012 Jennifer became the Associate Vice President for Enrollment Management & Student Success at Longwood University. Working with a team that spans the student life cycle, Jennifer continues to work closely with data and analytics to guide decisions for the institution.