Jim Layne


Jim Layne is Unicon’s Vice President of Marketing and Business Development. In this position, Mr. Layne is responsible for overall corporate positioning, branding and identity, and driving an integrated communication strategy. On a daily basis, he oversees partner relationships, public relations, market research, direct marketing, and analyst relations. Jim joined Unicon in September 2002 with more than 20 years experience in both technical and marketing positions at leading edge, high-technology companies. Before joining Unicon, Jim was President of a life-skills content development company. These web-based products supported the teaching and learning of life competencies in the K-12 marketplace. He was also founder and marketing vice president of one of the most popular fantasy sports sites on the Web. There he was responsible for growing its membership to over 7 million users. Mr. Layne has served in leadership roles with the Arizona Chapter of the Business Professional Advertising Association, the Business Marketing Communications Association, and Technology Marketing Association. Mr. Layne holds a bachelor’s degree from the University of Hawaii.

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