Biography

As a Marketing Strategist and Public Relations Specialist in Information Technology at Penn State, I consult with project teams to develop marketing strategies, which include managing the planning and oversight of strategic marketing campaigns encompassing print, email, public relations, storytelling, event management, digital signage, advertising, and social media. In this capacity, I help to analyze stakeholders, refine requirements, and determine expectations and parameters of communications. I develop, manage, and implement data-driven communications plans and work closely with the creative team's writers, graphic designers, videographers, and web developers to execute each stage of production to shape the optimum perception of IT at Penn State.