Katie Bertel serves as Outreach & Engagement Librarian at SUNY Buffalo State. She holds a M.L.S. from the University at Buffalo and a B.A. in communication studies from Manhattanville College. Katie fosters and strengthens relationships and long-term growth between the library and Buffalo State's students and faculty. With the push toward graphic representation and data visualization, Katie works on innovative ways to visually market library services and communicate value to various campus populations. Her marketing and outreach specialties include social media, brand development, patron behavior & insight, and strategic market segmentation. Katie also provides research support and teaches for-credit library instruction courses and information literacy sessions.
Her current research interests include information visualization, emerging technologies, open resources, engagement of vulnerable and at-risk students, and information-seeking behavior.