Lisa's specialties include writing, the synthesis of ideas, and the development of effective marketing strategy and tactical plans for key target audiences in the nonprofit association environment. Lisa has a track record of successful collaboration with senior executives and management, subject matter experts, and operational teams. She is regularly selected to represent the marketing function on cross-departmental teams assigned to high-profile products and services.
EDUCAUSE is a higher education technology association. Lisa leads marketing for EDUCAUSE data and analytics programs and services, including the EDUCAUSE Center for Analysis and Research and the Core Data Service. Her management portfolio includes CIO activities at the EDUCAUSE Annual Conference -- considered one of the best technology conferences in higher education -- as well as marketing for programs focused on governance, risk, and compliance; cyber security; and administrative IT.
Lisa's role includes staff management and requires detailed coordination of multiple concurrent projects in a fast-paced and rapidly changing environment. She is also experienced in public speaking, exhibit and trade show marketing efforts, and agency and vendor relations.
Prior to joining EDUCAUSE, she worked in the book industry for more than 12 years, with stints in marketing, publishing, editing, and bookselling on national and local levels. As Senior Marketing Manager for netLibrary (now a division of EBSCO), Lisa was involved with the introduction of e-books into academic and public libraries.
Lisa graduated with a BA in English and summa cum laude College Honors from the University of Colorado at Boulder, where she was named the Outstanding Graduate of the College of Arts and Sciences, the winner of the Jacob Van Ek Award, and a member of Phi Beta Kappa.