Marcus Messner (Ph.D., University of Miami) is an assistant professor of mass communications in the School of Mass Communications at Virginia Commonwealth University. His research agenda explores the adoption and use of social media platforms in journalism and public relations. His research has been published in Journalism Studies, Journalism Practice, Newspaper Research Journal, Public Relations Journal, Digithum as well as in The Handbook of Computer Networks, Comparative Studies on Media Consumption and World Youth, and New Media & Public Relations. Messner is a Page Legacy Scholar with the Arthur W. Page Center and serves on the advisory board of the national Social Media Club Education Connection. He is also a past head of the Communication Technology Division of the Association for Education in Journalism and Mass Communication. He serves as academic director of an annual Social Media Institute for the U.S. State Department, which designs and implements social media campaigns for non-profit organizations. For his innovative teaching methods, Dr. Messner was named a promising professor by the Association for Education in Journalism and Mass Communication in 2011.