BiographyMark Greenfield is a highly regarded, influential member of the higher education web community. He is an accomplished speaker who frequently presents at a wide range of higher education conferences and meetings where his thought provoking commentary on the impact of emerging technology on college campuses challenges audiences to rethink their basic assumptions about web communications.
Mark has worked at the University at Buffalo for over 20 years. He has been a full time web professional for the past 12 years, currently serving as Director, Office of Web Services. He began his career at UB as a supervisor for Instructional Technology Services where he played a significant role in integrating technology into the classroom. Mark has also served as a visiting instructor in UBs former School of Informatics. His research interests include emerging technologies, the social web, the mobile web, the Millennial Generation and their use of technology, and the impact of globalization and technology on the academy.
Mark spends his spare time working as a consultant assisting organizations in developing strategies that leverage the full potential of emerging web technologies.