Mike Elledge
Biography
Michael S. Elledge is the assistant director of the MSU Usability & Accessibility Center (UAC). He performs a variety of activities at the UAC, including client development, project management, user testing and facilitation. His particular areas of interest include educational and course management software and accessible web design for persons with disabilities. The UAC serves faculty, students, and organizations at MSU, as well as external clients, through consulting, collaborative research, educational programming, publications, and the sponsorship of open houses, workshops, and symposia. In addition to his duties at the UAC, Mike leads a multi-university effort to promote accessibility of Sakai, an open source Collaboration and Learning Environment. Mike brings a breadth of marketing, consumer research and HCI experience to the UAC. For the past five years, he has worked as a usability and accessibility specialist for the University of Michigan, conducting usability testing, accessibility evaluation, workshops and outreach. Prior to working at the University of Michigan, Mike earned an MSI from the University of Michigan School of Information, concentrating in HCI and Information Architecture. Earlier in his career, Mike worked in consumer product marketing and advertising, for such well-known companies as Quaker Oats, Borden, Vlasic, Campbell-Ewald, Wells Rich Green, D’arcy Masius Benton and Bowles, and the Henry Ford Health System. Consumer research was a key component of his marketing experience, including brand awareness and consumer perception tracking, ad concept and copy testing, syndicated data analysis, and new product development. In addition to his MSI, he has an MBA in Marketing and Finance from Columbia University in New York, an AB in Economics from Vassar College, and three adorable daughters.EDUCAUSE Presentations
Memberships
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