Biography

Michael Makowenskyj, widely known as Michael Mak, is a leading entrepreneur, brand innovator, and philanthropist whose work sits at the dynamic intersection of entertainment, marketing, and social impact. Born and raised in Long Island, New York, and currently based in New Hyde Park, Michael has become a nationally recognized figure for his ability to build culturally resonant brands and high-profile celebrity events that not only capture attention but also drive meaningful change.

Michael is the Founder and CEO of several successful ventures, including 1-800-Liquors, Celebrity Sports Entertainment, and Boom Cups—each of which reflects his bold, forward-thinking approach to business. He is also the Founder of the 501(c)(3) nonprofit organization D Up On Cancer, which raises awareness and funding for cancer research and patient support.

With a Bachelor’s degree in Business Management from Adelphi University, Michael cultivated his skills in marketing, branding, and strategic leadership. These foundational strengths have fueled his career, allowing him to launch and scale multiple companies, orchestrate multi-million-view campaigns, and attract top-tier celebrity talent to his events.

One of his most acclaimed achievements is the 1-800-Liquors Celebrity Golf Classic, a signature event under his Celebrity Sports Entertainment brand that has generated over 10 billion earned media impressions globally. Featured on platforms such as ESPN, TMZ, Billboard, Fox News, E! Online, and Barstool Sports, the event has hosted an elite roster of celebrities including Floyd Mayweather Jr., Justin Bieber, Snoop Dogg, Rob Gronkowski, Megan Fox, and Nick Cannon, among many others. These events serve a dual purpose—providing premium entertainment while raising funds and awareness for vital causes.

Michael’s commitment to philanthropy runs deep. Beyond D Up On Cancer, he has worked with numerous respected charitable organizations including the Make-A-Wish Foundation, Teen Cancer America, the Carol Baldwin Association, and GVNG. For Michael, business and giving back are not separate endeavors—they are woven into the same mission: to use influence, innovation, and connection to uplift others.

A natural connector with a powerful network, Michael has also become a go-to collaborator for brands, athletes, and public figures seeking to create unforgettable brand moments. His reputation for delivering results while staying grounded in purpose has made him one of the most sought-after figures in the lifestyle branding and celebrity marketing space.

As he looks ahead, Michael continues to expand his reach, planning larger events, deeper charitable partnerships, and innovative branding initiatives. Through everything he builds, one truth remains central: Michael Mak proves that doing good isn’t just admirable—it’s good business.