Michelle L. Rogers is the Assistant Director of IT Communications and reports to the Office of the CIO. In her current role, she manages University-wide information technology communication programs, serves as the communications liaison for the Offices of the President and the Provost, and oversees the Universitys computer stores.
Collaborating with people across the University, Michelle works to coordinate University IT communications, delivering consistent messages and changing perceptions. Using a multi-channel marketing approach, she is responsible for providing awareness and educating the University community on IT topics, keeping the internal IT staff informed, promoting strategic vision, and helping to unite decentralized communities. Key areas of focus include: information security awareness, incident response, IT project communications, Board of Trustee communications, end-user training needs, computer sales marketing.
Michelle joined the University of Rochester in 2004, bringing with her 10 years of IT publishing and marketing experience. She has been able to leverage her background in the corporate arena, tailoring her skills for the academic environment. Prior to joining higher-education, Michelle served as the Publisher for Element K, responsible for overseeing the technology newsletter division. In this role, she focused on new business development, working with companies such as Microsoft, Dell, Best Buy, and CompUSA. She oversaw the production of several custom products that were sold in major retail channels.
Michelle earned degrees in Public Relations and English Literature from SUNY Oswego and is currently enrolled in the Educational Administration program at the Warner Graduate School of Education and Human Development. She has presented nationally and served as the Editorial track chair for the Newsletter and Electronic Publishing Association (NEPA). Michelle is also experienced with direct mail and electronic marketing, graphic design and layout, new product development, and technology training.