Pierre Hadaya, Ph.D., ASC is a full professor at the School of Management of the Université du Québec à Montréal where he is the co-director of the Center of Expertise in Digital Transformation of Organizations (CETNO). His research and teaching activities focus on strategic management, organizational transformation and its governance, the business architecture approach, and the strategic alignment of IT systems within organizations (including IT Enterprise Architecture). As co‑founder of ASATE Group, he also collaborates with organizations that want to transform themselves in order to develop a competitive advantage. Mr. Hadaya is a member of the Board of Directors of the Association for Strategic Planning as well the editor of Strategy Magazine. He holds a Ph.D. in Technology Management and a Bachelor’s degree in Electrical Engineering from the École Polytechnique de Montréal. He is also a certified corporate director, having completed the university certification program in corporate governance of the Collège des Administrateurs de Sociétés.