Biography

Rafael is passionate about user experience, consistently focused on creating extraordinary experiences across digital media, events, and activations. His goal has always been to connect with target audiences in a disruptive and effective way, understanding their needs and offering innovative solutions that create a positive impact.

Throughout his career, he has been a pioneer in adopting new trends in human interaction, including livestreaming, podcasting, radio, and vlogs. As a producer and creative, he has developed unique ways to engage audiences, and is currently working on an innovative live podcast with sounds.

In his current role as Director of Digital Platforms at Tecnológico de Monterrey, Rafael leads the vision for products used by a wide community, including students, parents, faculty, directors, alumni, and staff. His responsibility is to ensure an exceptional digital experience across key institutional platforms, impacting over thousands of users and community members worldwide.

Rafael has also been actively involved in the Council of Communities and Student Chapters at the Student Federation of Tecnológico de Monterrey (FEITESM), where he promoted the creation of inclusive chapters addressing topics such as religion, politics, and sexual orientation. Additionally, he has been part of associations with significant social impact, such as FELC, IKNEXTIA, and HiTecFest, events that have gathered over 15,000 participants.

Throughout his career, he has developed digital strategies for national congresses, assemblies, expos, and forums at ANDAMOS and CAINTRA, and was part of the team that relaunched the industrial magazine Transforma. His focus has always been on innovation, transformation, and teamwork.

Currently, Rafael also works as a consultant in strategy, communication, and digital trends, allowing him to further develop his passion for transforming individuals and organizations. He holds a Bachelor's degree in Communication and Digital Media from Tecnológico de Monterrey and completed a Master's degree in Communication, combining practical experience with academic knowledge to provide comprehensive value to the projects he is involved in.