Sandra DeCastro


Sandra has over 25 years experience developing, implementing and managing marketing and community development programs in the corporate and higher education markets. As Vice President of Community Programs for 1EdTech, Sandra is responsible for developing, leading, and executing the marketing and member engagement strategy. Prior to joining IMS in 2012, Sandra served as General Manager of Association and Client programs at Ellucian where she had overall responsibility for providing strategic direction and management for the company's participation at industry and user events, developing productive relationships with the leading higher education associations. Sandra graduated from the University of South Carolina in 1985 with a B.S. degree in Marketing and Management.