Shannon Meadows is the founder of Iris Creative (www.iriscreative.net), advising client executives on go-to-market strategy, sales leadership to build and reinvigorate businesses. Shannon has been instrumental in leading organizations to market dominance culminating in successful equity events for investors. As Senior Vice President of Business Development for CourseSmart, LLC, a leading digital content and educational services platform, and Vice President of Sales and Sales Operations for Blackboard, Shannon brings deep expertise in business strategy including go-to-market approaches, team development, sales operations, sales effectiveness and the corporate acquisition process. Her domain knowledge encompasses technology start-up organizations as well as the education and publishing sectors, analytics, mobile, social and cloud-based solutions. Earlier career experiences include multimedia and 3D animation and visual effects for games and entertainment. Shannon served for nine years as a Steering Committee and Executive Board member for Western Cooperative for Education Technology (WCET). She holds certifications in group-facilitation skills including Organizational Diagnosis and Participatory Decision Making. Shannon earned her Bachelors Degree at Claremont McKenna College and the University of Texas at Austin including a year spent studying Liberal Arts at the University of Copenhagen.