Tracy Gale


I serve as the Communications Manager for the University of Florida's information technology (UFIT) division. My primary responsibility is to increase understanding of the value IT provides UF, and how UFIT supports the academic, research and business processes of a Top-5 public university.

UFIT Communications delivers information in language, tone, and formats best suited for our constituents. I manage the UFIT-owned communication outlets, including four social media channels and two websites. UFIT has forged strong partnerships with (among others) the VP of Student Affairs, the Office of the Provost, the Office of Research, the Dean of Libraries staff, and the VP for Human Resources Services. These partnerships allow us to extend the news reach about the value and impact IT is having on the academic life, research capabilities, and extension and outreach mission of Gator Nation.

Having an analog, "pen and quill" approach to life gives me some keen insights and valuable perspective on how to communicate about IT: When working with our technologists, if I don't 'get it' then there's a good chance our faculty, staff, and students won't, either! In UFIT we utilize 15-20 campus communications channels each month to engage with the university community. The channels include web sites, push technologies, e-Newsletters, residence hall jumbotron screens, outdoor signage, and list-servs. We employ a "mountain to Mohammed" approach: the goal is to take UFIT's messages to the campus and place information in channels of convenience for UF's 50,000 students and 13,000 faculty and staff.

Prior to joining the University of Florida I was a Public Information Officer for Marion County, FL. Previous career stops include more than a decade with the University of Miami and a stint as associate producer [sports] with NBC.

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EDUCAUSE Presentations